Performance technology designed
to make fabric work better and last longer.

Good thing there’s alta.

Water-based, high-performance alta finishes are designed for fabric. Alta is the only technology engineered to provide the correct level of protection for each application environment.

Best of all – alta is not toxic to humans or the environment.

Alta offers performance technology specifically for plush products.

Everyone loves velvet, but in the past, velvet uses were limited due to performance concerns. Our alta plush finish provides designers the ability to use velvet in a wider variety of environments.

With alta plush, designers can specify plush products with confidence knowing they won’t become crushed and tired looking.

Over the past 28 years, the Product Development team at Applied Textiles has established that not every fabric and environment should be treated the same, leading to the need for textile solution development based on fibre type, construction and the requirements of performance based on the end application.

We combine trials and thorough in-house testing with accurate process documentation so you can see it in action. Check out the video and witness the unmatched repellency of alta!